Help centre
Exports, scoring and billing
Where to find each Amazon report, what settings matter, and how the audit reaches its numbers.
Getting started
Your reports
Bulk file
Structure, wasted spend, bids, budgets, match types and cannibalisation.
Search term report
Negatives to add, profitable searches to harvest, and ads on your own versus competitors' product pages.
Business Report
True TACoS across every ad type, and product families (sizes and colours) judged as one product.
Search Query Performance
Your share of each search, where shoppers drop you in the funnel, and your price against the market.
Advertised product report
Profit per product family and halo sales.
Placement report
Placement ACoS against your bid adjustments, and off-Amazon clicks.
Campaigns export
Amazon's own estimate of the sales you miss when budgets run out.
Sponsored Brands reports
Video against other formats, impression share on your best searches, and your CTR and ACoS against peer brands.
Sponsored Display reports
Return by tactic (retargeting, audiences, contextual) and the products Display is shown on.
Inventory report
Ads still running on products that are out of stock or about to run out.
Understanding the audit
Credits and billing
Still stuck?
If a file was not recognised, send us the first row of its headers and the report it came from. That is usually all we need to add it.
support@trioperspective.com