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Your reports

Bulk file

Structure, wasted spend, bids, budgets, match types and cannibalisation.

Where to find it

Follow this path:

  1. 1Ads console
  2. 2Sponsored ads
  3. 3Bulk operations
  4. 4Create spreadsheet for download

Settings that matter

Last 30 or 60 days. Include Sponsored Products, Brands and Display, and tick search term data. Keep the original file name.

What it unlocks

Structure, wasted spend, bids, budgets, match types and cannibalisation.

This one is required. Without it the audit cannot run.

If it is not recognised

Upload the file exactly as Amazon exported it, without opening and re-saving it in Excel. Re-saving can drop or rename the header row, which is what we match on.

The upload panel names the columns it looked for and the ones it found. If the report is right but the columns differ, send us the header row and we will add it.

Did this answer it? If not, send us the report name and its header row. Reach us at support@trioperspective.com.