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Your reports

Sponsored Brands reports

Video against other formats, impression share on your best searches, and your CTR and ACoS against peer brands.

Where to find it

Follow this path:

  1. 1Ads console
  2. 2Measurement & reporting
  3. 3Sponsored ads reports
  4. 4Sponsored Brands
  5. 5Campaign, Placement, Keyword placement, Search term impression share, Attributed purchases, Category benchmark, Gross and invalid traffic

Settings that matter

Same dates as the bulk file, summary time unit. Add whichever you have; each one adds a check.

What it unlocks

Video against other formats, impression share on your best searches, and your CTR and ACoS against peer brands.

Optional. The audit runs without it and tells you which checks it had to skip.

If it is not recognised

Upload the file exactly as Amazon exported it, without opening and re-saving it in Excel. Re-saving can drop or rename the header row, which is what we match on.

The upload panel names the columns it looked for and the ones it found. If the report is right but the columns differ, send us the header row and we will add it.

Did this answer it? If not, send us the report name and its header row. Reach us at support@trioperspective.com.