Getting started
Running your first audit
What to export, what to enter, and what you get back.
What you need
Only the bulk file is required. Every other report switches on more checks, and the audit tells you how deep it could see with what you gave it.
- 1Export your bulk file from the Ads console, last 30 or 60 days, with search term data ticked
- 2Add any other reports you have for the same dates
- 3Enter your target ACoS and your gross margin before ad spend
- 4Drop everything in together
Why we ask for your margin
Your break-even ACoS equals your gross margin. Above it, an ad costs more than the profit on what it sells. Without your real margin, "profitable" would mean an industry average that is probably not yours.
Target ACoS is what you are aiming for, which is usually tighter than break-even.
What happens to your files
They are read and analysed in your browser. The files themselves are never uploaded to us.
When you unlock a full report we save the results — scores, findings and the example campaigns and targets behind them — so the report has a link you can return to and share.
Did this answer it? If not, send us the report name and its header row. Reach us at support@trioperspective.com.