Required
Bulk file
Structure, wasted spend, bids, budgets, match types and cannibalisation.
NewAudit 10 Amazon reports together
Find the ad spend your Amazon account is quietly wasting
Drop in your bulk file, search terms, Business Report and more. Get a scored audit of 60+ checks across 16 modules, with the exact campaigns, keywords and ASINs to fix and what each one costs you.
- No login or Ads API access
- Files never leave your browser
- Results in seconds
Sample audit · US · 60 days
Account score
58C
Est. monthly leak
$4,300
Wasted spend41
Search terms52
Bids58
Placements74
Retail readiness66
Cannibalisation49
- fail37 search terms took 20+ clicks without an order$1,840
- fail12 keywords bid against themselves across ad groups$960
- watch3 advertised ASINs lose the Buy Box 18% of the time
- Checks per audit
- 60+
- Weighted audit modules
- 16
- Amazon report types
- 10
- Report files uploaded
- 0
Works with the reports you already have
The more you give it, the sharper it gets
Only the bulk file is required. Every extra report switches on its own set of checks, and the audit tells you exactly how deep it could see.
+35 depth
Search term report
Negatives to add, profitable searches to harvest, and ads on your own versus competitors' product pages.
+15 depth
Business Report
True TACoS across every ad type, and product families (sizes and colours) judged as one product.
+15 depth
Search Query Performance
Your share of each search, where shoppers drop you in the funnel, and your price against the market.
+10 depth
Advertised product report
Profit per product family and halo sales.
+10 depth
Placement report
Placement ACoS against your bid adjustments, and off-Amazon clicks.
+5 depth
Campaigns export
Amazon's own estimate of the sales you miss when budgets run out.
+15 depth
Sponsored Brands reports
Video against other formats, impression share on your best searches, and your CTR and ACoS against peer brands.
+5 depth
Sponsored Display reports
Return by tactic (retargeting, audiences, contextual) and the products Display is shown on.
+5 depth
Inventory report
Ads still running on products that are out of stock or about to run out.
Coming next
SP purchased product, SD advertised product, Vendor Central reports.
Drop them in today and the audit will recognise them as they are supported.
What the audit checks
Sixteen modules. One score. Every leak named.
Each module is scored from 0 to 100 and weighted by its impact on profit. Findings list the specific campaigns, keywords and ASINs behind them, never generic advice.
B25%
Wasted spend
From Bulk file
- Targets with clicks and zero orders
- Converting targets above break-even ACoS
- Unprofitable auto campaigns without negatives
S20%
Search terms
From Search terms
- Shopper searches to add as negatives
- Profitable terms to harvest into exact
- Exact keywords leaking into other campaigns
D20%
Bid efficiency
From Bulk file
- Keywords stuck on the default bid
- Bids far above actual CPC
- Profitable targets starved of impressions
T15%
Profit & TACoS
From Business Report
- TACoS against your break-even margin
- Ad-driven vs organic share of revenue
- Products that lose money once every sale is counted
R15%
Retail readiness
From Business Report
- Advertised ASINs losing the Buy Box
- Products converting below half your median
- Best sellers with no ads
A15%
Account structure
From Bulk file
- Empty and impression-less campaigns
- Oversized ad groups
- Ad groups without product ads
F15%
Coverage & match types
From Bulk file
- Auto vs manual spend
- Exact, phrase and broad mix
- Spend concentration
K15%
Cannibalisation
From Bulk file
- Keywords bidding against themselves
- Keywords both targeted and negated
- ASINs spread across 3+ campaigns
P10%
Placements
From Placement
- Boosted placements losing money
- Top-of-search winners with no boost
- Placement ACoS mix
U10%
Product economics
From Advertised product
- Product families unprofitable on ads
- Products spending without orders
- Ads selling a different product (not just another size)
E10%
Budget pacing
From Bulk file + campaigns export
- Amazon's own missed-sales estimate
- Profitable campaigns capped by budget
- Budgets that are never used
G15%
Product-page targeting
From Search terms
- Your own listings against competitors'
- Competitor pages losing money
- Competitor ASINs worth targeting directly
M15%
Market share
From Search Query Performance
- Where shoppers drop you in the funnel
- Your price against the market
- Searches you convert but are rarely seen on
H15%
Sponsored Brands
From SB reports
- Video against other formats
- Impression share on your best searches
- CTR and ACoS against peer brands
V5%
Sponsored Display
From SD reports
- Return by targeting tactic
- Products Display shows on without selling
- Brand halo sales
I5%
Inventory
From Inventory report
- Ads on out-of-stock products
- Advertised products about to run out
A monthly leak figure you can defend
The headline number adds zero-order spend, spend above your break-even ACoS, sales lost to budget caps, self-competition between duplicate keywords and non-converting search terms, without counting anything twice. It is scaled to 30 days and rounded down. Growth opportunities are shown separately.
How it works
From raw exports to an action plan in five minutes
No Amazon login, no API connection, no waiting for a consultant to get back to you.
- 01
Export your reports
Download the bulk file from Ads console, plus any search term, placement, advertised product or Business Report you have. Use the same dates for all of them.
- 02
Set your economics
Enter your target ACoS and gross margin so "profitable" means profitable for your business, not an industry average.
- 03
Drop everything in
Each file is recognised automatically. The audit runs in your browser and shows your score, grade and monthly leak in seconds.
- 04
Unlock the full report
Create a free account and get 5 free credits, enough to unlock your first full report: every finding, the evidence behind it and the fix, at a link you can share.
Bulk sheet preview6 rows · amazon.com
| Entity | Name / text | Bid / budget |
|---|---|---|
| Campaign | SP | Water Bottle | KW Exact | 50.00 |
| Ad group | Insulated 32oz | 0.75 |
| Product ad | B0XXXXXXX1 | |
| Keyword | insulated water bottle | Exact · 1.10 |
| Keyword | stainless steel bottle 32 oz | Exact · 0.95 |
| Negative | plastic | Phrase |
Download .xlsx
Free tool · Bulk sheet generator
Launch campaigns without fighting the bulk template
Build Sponsored Products campaigns in a clear form and export a bulk file Seller Central accepts on the first upload.
- Auto targeting with separate close, loose, substitute and complement bids
- Exact, phrase and broad keywords with per-keyword bids
- ASIN product targeting plus negative keywords and negative ASINs
- Local currency, minimum bids and defaults for 20 marketplaces
- Row-by-row preview of exactly what Amazon will receive
- Saved campaign setups, stored only in your browser
Privacy by design
Your account data stays with you
Ad data is commercially sensitive. The audit was built so you never have to hand it over to get an answer.
Processed on your device
Every report is read and analysed inside your browser. The raw files are never uploaded to our servers.
No account access
We never ask for your Seller Central login or Amazon Ads API access. You choose exactly what to export.
Only results are saved
To create your report link we store the audit results: scores, findings and the example campaigns and targets behind each one.
FAQ
Questions sellers ask first
Which files do I need?
Only the bulk file is required: Ads console → Sponsored ads → Bulk operations, last 30 or 60 days, with search term data ticked. Adding search term, placement, advertised product and Business Reports for the same dates switches on more checks.
What does it cost?
Every audit shows your score, grade, monthly leak and top findings free, with no account. New accounts get 5 free credits, enough for a full report. After that it is pay as you go: 5 credits per full report and 1 credit per bulk file, with 1 credit = $1 and no subscription.
Do you need access to my Amazon account?
No. There is no login, no API connection and no permissions to grant. You export the files yourself and choose what to upload.
What happens to my data?
Your files are processed in your browser and never uploaded. We save the audit results (scores, findings and the example targets behind them) so your report has a link you can come back to and share.
Which ad types and marketplaces are supported?
Sponsored Products is audited in depth in any marketplace, and Sponsored Brands and Sponsored Display have modules of their own once you add their reports. Currency is detected from your files. The bulk generator supports 20 Amazon marketplaces.
How is the score calculated?
Each module is scored from 0 to 100 and weighted by its impact on profit. The score is averaged across the modules your reports allow, and the audit shows its depth so you know how complete the picture is.
Know exactly where your ad budget is going.
Export your reports, drop them in, and have a prioritised fix list in minutes.